Senior PPC Specialist (Remote)

About us

Ovation Law Firm is a fast-growing, consumer-focused law firm based in the United States, committed to delivering exceptional legal services while fostering a high-performance, accountable, and supportive workplace. As we continue to scale nationally with a remote-first workforce, our internal technology and systems play a critical role in keeping our teams productive, secure, and connected.

We operate in a fast-paced environment where reliability, responsiveness, and operational discipline matter.

About the role

We are seeking a Senior PPC Specialist to lead high-intent lead generation campaigns within the legal space. This role focuses primarily on Google Ads across high-cost, high-acquisition channels, with additional reach on YouTube. This is not an eCommerce-focused position.

The Senior PPC Specialist will own the management, optimization, and scaling of performance-driven campaigns, with a strong emphasis on lead quality, conversion performance, and true cost per acquisition. This is a high-impact role for an experienced practitioner who can drive measurable results independently in a competitive, data-driven environment and help raise the bar for the broader marketing team.

Key Responsibilities

Own and optimize Google Ads and YouTube campaigns focused on lead generation

Develop and refine campaign structures based on intent, geography, and performance data

Conduct ongoing search term analysis and implement strong negative keyword strategies

Monitor Auction Insights, impression share, and competitive positioning

Lead keyword research, write high-performing ad copy, and align creative with optimized landing pages to drive conversions

Drive campaign structure development, A/B testing, and automation strategy to maximize performance

Use GA4 and Google Search Console to analyze performance trends and surface opportunities

Evaluate performance based on true CPA and signed cases, not just CPL

Track lead flow and monitor lead quality across platforms

Partner with the intake team to identify trends and recommend improvements to lead targeting and ad strategies

Lead landing page improvements and conversion-rate optimization efforts

Own PPC reporting, including weekly and monthly performance and lead-quality reports, and ensure accurate data collection across campaigns

Organize and analyze marketing data using tools like GA4, Looker Studio, and Excel

Manage external lead generation partners by coordinating assets, sharing feedback, and tracking lead results

Provide strategic input on budget allocation and channel mix to the Growth Marketing Director

Mentor junior team members and contribute to PPC best practices, testing frameworks, and team knowledge-sharing

Requirements

5+ years of hands-on experience managing Google Ads for lead generation

Proven experience in high-CPC industries such as legal, medical, or financial services

Deep understanding of bidding strategy, match types, and advanced performance optimization

Ability to interpret data and make independent strategic decisions based on performance trends

Track record of scaling lead-gen campaigns while improving true CPA

Advanced proficiency in GA4, Search Console, Looker Studio, and Excel

Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking

Strong written communication and attention to detail

Self-starter mindset with a proactive, accountable, ownership-driven approach to performance

Ability to thrive in and help set the pace of a fast-paced, high-performance environment

Google Ads certification (preferred)

What We Look For:

Ownership-oriented mindset with strong follow-through.

Strong analytical and critical-thinking abilities, with a data-driven approach to decisions.

Detail-oriented and accuracy-focused, especially around tracking, reporting, and budget management.

Clear communicator who can explain campaign performance and insights to non-technical stakeholders.

Process-driven and highly organized, able to manage multiple campaigns under pressure.

Proactive attitude toward improving campaigns, testing strategies, and operational efficiency.

What We Offer:

Competitive compensation commensurate with experience.

100% remote work environment.

Health, dental, and vision insurance benefits.

Paid time-off (PTO).

Department: Marketing.

ATS provider: Bamboohr.