Lead Creative Designer (REMOTE)

About THINKINK

THINKINK is a specialist B2B communications agency working with technology companies in the aviation, loyalty, payments, retail, sustainability and travel sectors. We help B2B companies build and improve visibility, strengthen market positioning and support commercial growth through integrated communications, media relations, research and content programs. Clients come to us to solve business problems through smart strategy, compelling storytelling and thoughtful design .

Design at THINKINK

Design is central to how we help clients communicate complex ideas. Whether we're launching a travel payments company, producing research that influences an industry or creating executive thought leadership, design helps turn strategy into something people understand, remember and act on. You'll have a seat at the table from the beginning of projects , not simply when it's time to "make it look good." We expect this role to contribute ideas, challenge assumptions and help shape the work alongside other team members.

The role

We're looking for a Lead Creative Designer who combines strategic thinking with exceptional creative execution. In this role, you will lead creative from concept to delivery across multiple B2B client accounts. This is a hands-on, senior position : you are the creative strategy in the room with the client and the person executing behind the scenes. You won't be handing direction down to a senior designer to interpret, and you won't be waiting for someone to translate your work for web, social or digital ; you think and build natively in those channels.

You'll work directly with clients, writers, strategists, developers and PR professionals, leading creative discussions, presenting your ideas and producing outstanding design work across websites, social media, reports, presentations, campaigns and brand identities. You're equally comfortable discussing website user journeys with a developer, presenting creative concepts to a client, refining information hierarchy with a content strategist or opening Figma to design the solution and get the work shipped on deadline.

Responsibilities

Creative Strategy & Direction

Develop and own visual brand and creative strategy for THINKINK clients and the THINKINK brand

Translate client business, communications and campaign goals into clear creative concepts and direction

Set the creative vision for accounts and carry visual consistency through every stage of design and production

Present, explain and defend creative strategy and concepts directly to clients

Hands-On Design Execution

Personally execute high-quality design across digital campaigns, social, web, email, presentations and brand systems

Produce high-quality reports, eBooks, white papers and similar B2B marketing assets

Design event graphics, exhibition materials and other event-specific as sets

Build provocative , creative concepts for B2B social media and digital marketing , without being boring

Create and evolve visual brand guides for clients (logo, typography, color, brand style)

Support client website redesigns with design that's built for the web, not adapted to it

Produce advanced, on-brand presentations that pair messaging with strong visual design

Edit and retouch images, documents and assets for digital and, where needed, print

Digital-First Delivery

Design natively for web, social, email and digital campaigns, working within responsive and digital constraints

Collaborate directly with developers and digital teams without needing work to be translated between disciplines

Use AI-assisted tools to speed up concepting, iteration and production across channels, setting the standard for how the team adopts them

Stay current on digital design, motion and typography trends and bring them to client work

Client & Account Partnership

Act as the senior creative lead in client relationships and meetings

Partner with account managers and leadership to scope creative work and manage client expectations

Balance feedback from clients and internal teams to deliver brilliant creative and strong results

Team Collaboration

Work across PR, content, digital, social and research functions to align creative with broader client programs

Pick up projects mid-stream as needed and carry brand consistency through to delivery

Help raise the creative bar and creative processes across the agency as it grows

What W e're L ooking F or

You understand that great design starts with asking the right questions, not opening design software.

You naturally think about audience, messaging, user experience and business objectives before considering colors , typography or layout. You're curious, collaborative and commercially aware. You know when to challenge a brief, when to defend a creative recommendation and when to adapt your approach based on client feedback.

You enjoy working in a fast-paced agency environment where every day is different, priorities often shift depending on clients’ changing needs, and you'll move between multiple brands and industries in the same week or even day.

What You’ll Bring

8+ years in design, with clear progression to a lead, Associate Creative Director or Creative Director level , including agency client-service experience (PR, advertising or marketing)

Proven track record in owning creative strategy and presenting it directly to clients

A digital-first portfolio: B2B work designed natively for web, social, email and digital campaigns

Experience leading creative workstreams independently — directing and executing, not working under a senior designer

Expert across Adobe Creative Cloud (Photoshop, Illustrator, InDesign)

Strong working command of Figma

Fluency with generative AI design tools (image, video and copy) and the ability to build AI-assisted creative workflows that accelerate concepting and production without sacrificing craft

Advanced presentation design skills in Microsoft PowerPoint and Google Slides

Excellent communication and people skills , and confidence as the senior creative in front of clients

Strong attention to detail, accuracy and follow-through under tight timelines

Comfortable working remotely and in a small, distributed team

Ideal Experience

B2B technology experience, especially in aviation, travel, fintech/payments, loyalty, retail or sustainability

Motion design, animation or video editing

Brand identity and design-system development

Print and production experience

Working knowledge of HTML/CSS

Degree in Graphic Design or a related field

Why THINKINK?

Y ou'll have the opportunity to shape the creative direction for THINKINK and for our global B2B clients while working alongside an experienced team of strategists, writers, PR professionals and researchers . We believe our best work comes from collaboration, curiosity and giving talented people the freedom to do what they do best. We're remote-first with colleagues and clients across North America , Euro pe and Australia.

Benefits

Fully remote work environment

Flexible vacation and personal time policy

Comprehensive medical, dental and vision insurance

Membership to WeWork co-working spaces

Professional development and continuing education support.

Opportunity to work with B2B brands in a viation, travel, loyalty , sustainability, fintech and retail

Department: Design.

ATS provider: Bamboohr.