Head of Content Strategy, Communications

Term of Employment: Full-time, Exempt

Reports to: Communications Director

Location: Remote (U.S. Based)

Who we are

The Animal Legal Defense Fund’s mission is to protect the lives and advance the interests of animals through the legal system. The Animal Legal Defense Fund (ALDF) accomplishes this mission by filing high-impact lawsuits to protect animals from harm, providing free legal assistance and training to prosecutors to assure that animal abusers are held accountable for their crimes, supporting tough animal protection legislation and fighting legislation harmful to animals, gathering data about and advocating for effective regulation of animal exploitative industries and providing resources and opportunities to law students and professionals to advance the emerging field of animal law.

Role Description

The Head of Content Strategy, Communications leads the development, production, and distribution of high-quality editorial content that advances the organization’s mission and expands brand reach and impact. This role will guide the organization’s editorial voice, ensure messaging and branding is consistent and reflective of the organization’s mission across all communication channels and publication. This position leads a team of writing, digital, and social media staff who help advance ALDF’s communications content strategy, editorial standards, and day-to-day publishing operations across platforms, ensuring consistency, accuracy, and impact. The Head of Content Strategy collaborates closely with program, development, and leadership teams to translate complex issues into compelling, accessible content for diverse audiences.

How You Will Make a Difference

Brand Stewardship & Editorial Strategy

Manage, enhance, and enforce ALDF’s brand, providing consistent organizational voice and messaging across all content. Develop and execute a comprehensive editorial strategy that aligns with organizational priorities and campaigns and expands reach and impact Define content goals, voice, tone, and messaging guidelines. Identify storytelling opportunities that elevate the organization’s impact and thought leadership. Manage editorial calendar across digital, print, and multimedia platforms. Develop message frameworks for large bodies of institutional work. Uphold editorial standards, fact-checking, and ethical storytelling practices. Content Development & Production

Oversee creation of digital and printed content including articles, reports, blog posts, newsletters, digital advertising, and social media copy, ensuring accessibility and inclusivity in all content. Craft primary messaging and storytelling pieces for the organization. Oversee efficient production systems, including publishing workflows, timelines, and quality control processes. Edit and approve content to ensure clarity, accuracy, and alignment with brand standards. Translate complex policy, research, or programmatic work into engaging narratives. Team Management & Collaboration

Lead, mentor and manage a team of content writing, digital, and social media staff Provide editorial guidance, performance feedback, and professional development opportunities. Collaborate cross-functionally with program, advocacy, fundraising, and marketing teams, ensuring relevant parties are engaged in strategy and review content for approval. Manage the relationship with external contributors, design consultants, vendors, and agencies as needed. Ensure all content is approved by program directors, communications director, and executive director, as needed. Digital Operations & Marketing

Oversee CMS (e.g., WordPress), content distribution channels, and the design of user journey and experience through those channels. Supervise and help optimize digital advertising strategy and execution Oversee work to optimize for AI, SEO, email, and social platforms. Guide, and help optimize content performance (web traffic, engagement, conversions), using insights to refine strategy and improve impact. Report on key metrics to leadership. Please note, this job description is not intended to be a comprehensive list of all duties and responsibilities of the position, which are subject to change in order to best advance ALDF’s strategic objectives and mission.

ATS provider: Paylocity.