Digital Marketing Coordinator (Islamic Finance)

Devon Bank opened in Chicago on September 15, 1945, and has operated continuously since that date. The bank is insured by the Federal Deposit Insurance Corporation under certificate 16249 and is a certified Minority Depository Institution. Its mortgage lending operates under NMLS ID 412368.

Devon Bank has offered Islamic financing since 2003 and currently offers Murabaha home financing in 33 states. The products were reviewed and approved by Mufti Muhammad Nawal-ur-Rahman and the Shariah Supervisory Board of America. Devon Islamic Finance is the business line that carries this activity across residential and commercial financing.

Position Summary

The Digital Marketing Coordinator is the dedicated marketing resource for Devon Islamic Finance and reports to the Head of Devon Islamic Finance. The position executes the business line’s digital marketing across social media, email, website, paid advertising, and search optimization.

Performance is measured on inquiry volume, cost per qualified inquiry, applications started, and financings closed that are attributable to marketing activity.

The position is remote. Candidates located in Southern California are preferred.

Responsibilities

Business Line Growth

Own the Devon Islamic Finance marketing calendar and carry it from planning through execution. Build campaigns directed at Muslim homebuyers, business owners, community organizations, and referral partners. Work with the business line’s originators to convert common customer questions about Shariah compliant financing into published content. Support expansion into additional states and metropolitan markets with localized landing pages, advertising, and outreach. Track inquiry sources through to closed financings and report on channel performance. Propose tests, run them, and report the results with the underlying figures. Social Media Marketing

Manage and grow the business line’s presence on Facebook, Instagram, LinkedIn, and YouTube. Produce content including graphics, video, stories, reels, and promotional campaigns. Monitor audience engagement and respond to comments and messages as appropriate. Report on reach, engagement, and lead generation, and recommend changes based on the results. Track platform changes and digital marketing developments that affect the business line. Email Marketing

Create, schedule, and manage email campaigns in Constant Contact and other marketing platforms. Develop newsletters, promotional emails, event invitations, and automated communications. Report open rates, click through rates, and conversions. Maintain list hygiene and audience segmentation. Digital Advertising

Plan, execute, and optimize paid campaigns on Meta, Google Ads, and other digital platforms. Monitor spend against budget and recommend reallocation between channels. Support lead generation and marketing funnel development for the business line. Maintain marketing analytics and reporting dashboards. Website and Search Optimization

Update and maintain website content in WordPress. Build and update landing pages, event pages, blog posts, and promotional content. Perform search optimization work including keyword research, on page optimization, metadata updates, and content revisions. Monitor site performance and user experience. Coordinate website work with third party vendors when required. Events and Community Outreach

Support planning and promotion of financial education seminars, workshops, webinars, and community outreach in the business line’s markets. Build event registration pages, promotional materials, and event communications. Assist with event logistics, photography, and follow up marketing. Attend selected community events and industry conferences in support of the business line. Content and Design

Design flyers, brochures, presentations, signage, and digital advertisements. Create and edit photography, video, and graphics for campaigns. Maintain brand consistency across every channel and material. Route content for compliance review and keep published material consistent with approved product descriptions. Materials and Inventory

Track inventory of promotional materials, printed collateral, and event signage. Coordinate print and fulfillment vendors and arrange shipment of materials to originators and event sites. Keep brand assets, source files, and version histories organized and current.

ATS provider: Paylocity.