Groundtruth India Pvt Ltd remote jobs and company guide

GroundTruth is a leading media platform dedicated to driving in-store visits and achieving tangible business results through precise location-based advertising strategies. Founded in 2009 and headquartered in New York City, GroundTruth leverages observed real-world consumer behavior, including purchase and location data, to construct targeted advertising campaigns across various platforms. The company operates on the principles of understanding and engaging audiences at multiple touchpoints, enhancing the effectiveness of advertising through its innovative solutions.

With technologies like Blueprints, GroundTruth maps the real world into a virtual environment, enabling clients to reach their customers more effectively and understand the impact of their advertising efforts. Advertisers using GroundTruth’s platform can measure crucial metrics such as foot traffic, online visits, return on ad spend, and incremental sales lift, ensuring that marketing dollars generate real value. The platform's capabilities include mobile, desktop, audio, and digital out-of-home media channels, all designed to facilitate direct engagement with consumers as they navigate their shopping journeys.