VP, Product Management

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About the role

The VP, Product Management will lead Product Management and UX across IPSY, supporting all key initiatives. Partnering closely with business and engineering management, this leader will define and execute web, mobile, and internal platform product strategy across existing and new offerings, then grow and scale those programs over time.

The VP of Product reports to our Chief Technology Officer and can be fully remote from any U.S. state that IPSY is authorized to hire (see application for complete list).

What You’ll Be Doing

Product Strategy & Vision

Own and evolve the multi-year product strategy across web, mobile, and internal platforms, translating IPSY’s business strategy into a clear, prioritized product point of view

Define where IPSY plays and how it wins: identify high-leverage opportunities, weigh build/buy/partner trade-offs, and make the call on what not to pursue

Serve as the connective tissue between the C-suite and the Product & UX organization, ensuring strategy drives the roadmap and roadmap execution reinforces strategy

Champion IPSY’s “surprise and delight” brand promise in every strategic decision

Portfolio Prioritization & Roadmap Ownership

Own portfolio-level prioritization across the product organization, weighing business impact, ROI, and team capacity to sequence investment across programs and platforms

Build and maintain a data-driven, transparent roadmap that aligns Engineering, Design, Marketing, Merchandising, and Operations around shared priorities

Establish product portfolio reviews and decision frameworks that give executive leadership real-time visibility into trade-offs and progress

Tie every roadmap bet to a clear line of business impact - revenue, retention, or margin

Customer Experience & Growth

Act as the authority on IPSY’s product suite and its current and future customers; own the end-to-end transaction funnel and customer journey across acquisition, activation, and retention

Use data, qualitative research, and experimentation (A/B testing and beyond) to validate assumptions early, reduce risk, and continuously improve conversion and lifetime value

Track competitive, consumer, and technology trends — including AI-enabled product experiences — to keep IPSY ahead of the market

Guide the user experience and design strategy, ensuring products are intuitive, engaging, and solve real user problems

Cross-Functional & Executive Leadership

Collaborate across the C-suite to align product strategy with company-wide priorities and growth targets

Build trusted relationships with functional leaders to remove execution barriers and resolve cross-functional dependencies

Represent Product in executive- and board-level conversations, translating strategy and portfolio health into clear, decision-ready narratives

Team & Organizational Development

Recruit, develop, and retain a team of product leaders and managers capable of scaling with IPSY’s growth

Build the frameworks, processes, and career paths that let the product organization scale efficiently as IPSY grows organically and through acquisition

Foster a culture of ownership, rigor, and customer obsession across the product organization

What We Are Looking For

Education & Experience

12+ years building and scaling web, mobile, and internal platform product roadmaps, ideally in consumer, e-commerce, subscription, or marketplace businesses

10+ years in a senior product leadership role owning strategy for a multi-product portfolio

Demonstrated experience building highly scalable products that drive growth and revenue at high velocity and volume

Bachelor's degree required, preferably in Business Administration, Computer Science, Design/Human-Computer Interaction, or Economics

Strategic Leadership

Track record of setting and defending a product strategy, including calling out what not to build

Comfortable connecting product strategy to business outcomes and defending trade-offs to the C-suite and board

Excellent judgement and design sensibility applied to vision, roadmapping, scoping, UX, and release planning

Customer & Growth Orientation

Deep customer-focused mentality with a proven ability to build web, mobile, and physical product experiences that deliver an exceptional customer experience

Fluency in conversion funnel optimization, retention, and lifetime value across subscription and e-commerce models

Data, AI & Digital Product Orientation

Data-driven, with a demonstrated record of establishing metrics, experimentation practices, and decision frameworks that improve product and business outcomes

Working knowledge of how AI and machine learning are reshaping personalization, recommendations, and product experiences in consumer and e-commerce businesses

Influence & Communication

Excellent communication and leadership skills, with experience managing and aligning through influence across a C-suite and cross-functional peer group

Skilled at translating complex product trade-offs into clear, executive-ready narratives

Execution & Change Leadership

Comfortable operating in ambiguity, treating obstacles as opportunities to build

Track record of building and launching successful products customers love, in both scrappy/entrepreneurial and later-stage environments

Seasoned player/coach, willing to roll up your sleeves where needed

What We Offer

Competitive base salary & bonus program

Medical, dental & vision insurance

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

Please review our California Privacy Notice.

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Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range: $225,000 — $275,000 USD

Department: Product.

ATS provider: Greenhouse.

Salary: Salary Range: $225,000 — $275,000 USD.