Lead Analyst, User Analytics & Insights (Performance Marketing)

What we’re building and why we’re building it.

Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.

Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.

The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.

It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

About the role

As the Lead Analyst, Performance Marketing Analytics within Expanded Core, you will serve as a senior analytical partner to our performance and paid marketing teams. Reporting to the Manager of User Analytics & Insights, you will help evaluate marketing effectiveness, diagnose performance trends, and translate data into recommendations that improve acquisition efficiency, customer quality, and long-term business value.

This is a highly hands-on individual contributor role requiring strong analytical depth, business judgment, and the ability to independently tackle ambiguous performance marketing questions. You will partner closely with Marketing and cross-functional teams to improve measurement, experimentation, reporting, and decision-making across user acquisition.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities

Performance Marketing Analytics

• Serve as a senior analytical partner to Performance Marketing, Growth, Finance, and adjacent business teams.
• Analyze performance across key metrics including CAC, ROAS, LTV, conversion, retention, and downstream revenue.
• Diagnose changes in acquisition performance, identifying drivers across channel mix, media efficiency, audience composition, user quality, seasonality, and broader market dynamics.
• Support decisions around channel strategy, audience targeting, bidding, and budget allocation through rigorous analysis.
• Proactively identify opportunities to improve marketing efficiency and quantify expected business impact.
• Develop deep-dive analyses that move beyond reporting to explain why performance is changing and what actions should be taken.

Experimentation & Measurement

• Partner with Marketing on the design, execution, and analysis of A/B tests, holdouts, lift studies, and other incrementality tests.
• Apply appropriate statistical and analytical methods to evaluate marketing effectiveness when direct experimentation is not possible.
• Help improve measurement approaches across paid acquisition, balancing rigor, speed, and business needs.
• Evaluate performance across multiple measurement methodologies and clearly communicate limitations, trade-offs, and confidence levels.

Data & Storytelling

• Use SQL, Python, and visualization tools to independently conduct complex analyses across user-, campaign-, and event-level datasets.
• Build and maintain scalable reporting and analytical frameworks that provide clear visibility into marketing performance.
• Partner with Analytics Engineering and Data Science to improve data quality, measurement inputs, and reusable analytics infrastructure.
• Translate complex analytical findings into clear, persuasive business narratives and recommended next steps.
• Present insights to senior stakeholders and influence decisions through a strong understanding of both the data and the underlying business.
• Mentor junior analysts and contribute to best practices across the analytics team.

Minimum qualifications

• 7+ years of experience in analytics, marketing analytics, growth analytics, data science, or a related quantitative field.
• Significant hands-on experience supporting performance marketing or paid media.
• Advanced proficiency in SQL and experience using Python or R for analysis.
• Strong understanding of performance marketing metrics including CAC, ROAS, LTV, conversion, and retention.
• Experience with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
• Experience with experimentation, incrementality measurement, and A/B testing.
• Experience analyzing large-scale user-, campaign-, and conversion-level datasets.
• Exposure to customer segmentation, predictive modeling, propensity modeling, lifetime value analysis, or causal inference techniques.
• Strong data visualization and storytelling skills, with experience using tools such as Hex, Tableau, Looker, or Grafana.
• Proven ability to take ambiguous business questions, define an analytical approach, and translate findings into actionable recommendations.
• Demonstrated ability to influence cross-functional stakeholders and communicate complex analytical concepts to non-technical audiences.
• Strong analytical storytelling and presentation skills.

Preferred qualifications

• Experience with causal inference or advanced marketing measurement techniques.
• Familiarity with major paid media ecosystems such as Meta, Google, TikTok, Apple Search Ads, or programmatic advertising.
• Experience with mobile app or digital consumer acquisition.
• Familiarity with dbt, Git/GitHub, and modern analytics engineering workflows.
• Experience working in a fast-paced consumer, marketplace, gaming, or e-commerce environment.

Compensation

At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $148,723-$174,968. Discover our benefits and how our employees live rewarded at https://fetch.com/careers .

At Fetch, we'll give you the tools to feel healthy, happy and secure through:

• Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
• 401k Match: Dollar-for-dollar match up to 4%.
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
• Continuing Education: Fetch provides ten thousand per year in education reimbursement.
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
• Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)

Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.

Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at accommodations@fetch.com.