Growth & Content Marketing Specialist (UGC)

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a software company focused on growing its subscriber base through content marketing, social media campaigns, and performance-driven marketing strategies. The company is looking to expand its use of short-form video content, engaging creative messaging, and data-driven marketing workflows to drive user acquisition and conversions.

ROLE OVERVIEW

The Growth & Content Marketing Specialist (UGC) will lead social media marketing, short-form UGC video production, and performance marketing initiatives to support software subscriber acquisition. This role focuses on replacing text-based social media content with engaging videos, compelling creative hooks, and measurable marketing campaigns.

The ideal candidate has experience creating high-performing short-form video content for SaaS or B2B products, managing social media distribution, and implementing CRM and analytics tracking workflows. This is an independent, hands-on role responsible for executing the complete marketing cycle, from creative concept development and video production to campaign optimization and conversion analysis.

LOCATION

Fully Remote (Work from Home) | 9:00 AM - 6:00 PM EST with 1 hour lunch break.

KEY RESPONSIBILITIES

UGC VIDEO PRODUCTION & CONTENT CREATION

• Develop creative marketing concepts, engaging hooks, and video scripts that showcase software features and benefits.
• Script, produce, and edit short-form UGC videos ranging from 30 to 60 seconds.
• Create visual social media content designed to increase user engagement and software subscriber acquisition.
• Develop product showcase videos and feature demonstrations tailored to target subscriber segments.
• Use video editing tools and AI-generated video solutions to support content production.
• Create content that communicates software benefits through compelling visual storytelling.

SOCIAL MEDIA MARKETING & DISTRIBUTION

• Manage the distribution of video content and visual marketing assets across LinkedIn, Facebook, and YouTube.
• Develop and execute social media campaigns targeting software subscriber acquisition.
• Test different content formats, creative hooks, messaging strategies, and distribution channels.
• Evaluate social media engagement and campaign performance to identify opportunities for improvement.
• Explore new marketing channels and formats to support user acquisition.

CRM INTEGRATION & MARKETING ANALYTICS

• Set up CRM integrations using HubSpot or comparable platforms to support marketing tracking and reporting.
• Connect marketing channels with CRM systems and analytics tools to monitor campaign performance.
• Build tracking workflows and dashboards to measure website traffic, landing page conversions, and campaign ROI.
• Monitor user journeys from social media engagement through website visits and software conversion.
• Analyze traffic redirection, click-through rates, and user drop-off points to identify opportunities for campaign optimization.

CAMPAIGN TESTING & PERFORMANCE OPTIMIZATION

• Develop and test multiple creative messaging strategies to improve marketing performance.
• Analyze campaign metrics, including traffic, engagement, click-through rates, and landing page conversions.
• Refine video hooks, creative concepts, and distribution strategies based on campaign performance.
• Use performance data to improve software trial and subscriber acquisition.
• Present campaign options, portfolio examples, and strategic marketing recommendations to leadership.

MARKETING AUTOMATION & LEAD MANAGEMENT

• Build automated lead capture workflows to support inbound marketing campaigns.
• Set up follow-up and reminder workflows similar to standard inbound marketing funnels.
• Connect marketing activities with CRM systems to support lead tracking and conversion monitoring.
• Use marketing automation to support campaign execution and subscriber acquisition.

Qualifications

EXPERIENCE

• 3+ years of experience in content marketing, UGC video production, or social media growth for SaaS or B2B products.
• Proven experience producing engaging short-form video content with strong creative hooks and high audience retention.
• Experience developing and executing social media marketing campaigns.
• Hands-on experience setting up marketing analytics, CRM integrations, and performance tracking dashboards.
• Experience analyzing marketing campaign performance and user conversion paths.
• A strong portfolio demonstrating previous video campaigns and marketing deliverables.

SKILLS

• Strong ability to develop creative concepts, video scripts, and engaging hooks for short-form content.
• Ability to produce and edit 30-to-60-second UGC videos and software product demonstrations.
• Experience managing content distribution across LinkedIn, Facebook, and YouTube.
• Ability to develop and test creative messaging strategies to improve engagement and conversions.
• Proficiency with video editing tools such as CapCut, Adobe Premiere, or AI-powered video suites.
• Ability to configure CRM integrations and marketing tracking workflows using HubSpot or similar platforms.
• Experience building marketing performance dashboards and monitoring campaign metrics.
• Ability to analyze website traffic, click-through rates, landing page conversions, and user drop-offs.
• Understanding of automated lead capture, follow-up, and reminder workflows.
• Ability to independently manage marketing campaigns from initial concept through execution and optimization.
• Strong creative judgment and ability to make data-driven marketing recommendations.
• Ability to present campaign options and strategic recommendations to leadership.

PREFERRED EXPERIENCE & SKILLS

• Experience using AI video generation tools to support creative production.
• Experience implementing marketing automation workflows.
• Familiarity with HubSpot, Facebook Pixel, and Google Tag Manager.
• Experience with indexing setups.
• Background in organic growth strategies for subscription software products.

WHAT SUCCESS LOOKS LIKE

FIRST 30 DAYS

• Complete an audit of existing marketing and creative assets.
• Produce and deliver the first batch of UGC product videos.
• Launch initial visual social media marketing campaigns.

FIRST 60 DAYS

• Establish marketing tracking dashboards connected to CRM and analytics systems.
• Implement tracking to monitor user journeys from social media post impressions through website landing pages.

FIRST 90 DAYS

• Establish an ongoing, predictable content production pipeline.
• Demonstrate measurable traffic growth and audience engagement.
• Track and report conversions into software trials and subscribers.

OPPORTUNITY

The Growth & Content Marketing Specialist (UGC) will take ownership of content creation, social media campaigns, marketing analytics, and campaign optimization for a software product.

APPLICATION PROCESS

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

• Fill in the application form
• Record a video showcasing your skill sets