Business Development Representative

About the role

Persona is a recruiting and staffing company that hires exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth.

Our clients include Fortune 500 enterprises, fast-growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high-performing companies of every size in between. We offer roles in project management, operations, finance, design, marketing, customer success, and more. Every hire is for a specific open position: one person, one dedicated client, built to last.

Every offer we make is for an open role with a single client — the kind of role that's almost impossible to find on your own: industry-leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world.

Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but opportunity isn't. By recruiting globally for specific client roles, we've grown into one of the fastest-growing companies in the global staffing industry. Every applicant goes through the same steps, and each one is designed to let you show what you can actually do.

We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that's you, and one of our open roles fits, we'd like to meet you.

Role Summary

The Business Development Representative is responsible for identifying new business opportunities, generating qualified leads, building early-stage relationships, and driving the top of the sales funnel. This is a strategic role: you will research markets, develop outbound strategies, build proposals, and convert prospects into pipeline for the AE team. Ideal candidates are proactive, strategic thinkers with a strong B2B background and a track record of generating measurable pipeline.

Key Responsibilities

Conduct market research to identify new business opportunities and industry trends

Develop and execute multi-channel outbound strategies (email, LinkedIn, phone, events) to generate leads

Qualify inbound and outbound leads against ICP, BANT/MEDDIC, or similar frameworks

Build and maintain relationships with prospective clients; understand their needs and recommend solutions

Develop and execute targeted sales strategies to hit pipeline and revenue targets

Prepare and present business proposals, contracts, and agreements

Attend industry events, conferences, and networking opportunities to build pipeline and brand presence

Collaborate with marketing, product, and customer service to ensure cohesive go-to-market execution

Track and analyze sales performance, market trends, and client feedback in CRM

Provide weekly reports on BD activity, pipeline, and market insights to senior management

Required qualifications

Bachelor's degree in Business, Marketing, Sales, or a related field

3-5 years of experience in business development, outbound sales, or a related B2B role

Demonstrated ability to build pipeline from cold outreach

Comfortable analyzing market data and translating it into sales strategy

Strong interpersonal, written, and verbal communication skills

Familiarity with CRM systems (Salesforce, HubSpot, or Zoho)

Fully fluent in English

Ability to commit long-term and full-time

Preferred qualifications

Experience with sales engagement platforms (Outreach, Apollo, Salesloft, Lemlist)

Background in staffing, recruiting, BPO, SaaS, or B2B services

Hands-on with LinkedIn Sales Navigator and ZoomInfo or similar prospecting tools

Tools & Technologies

Salesforce, HubSpot, Zoho CRM, Outreach, Apollo, Salesloft, LinkedIn Sales Navigator, ZoomInfo, Slack, Zoom, Google Workspace

Core Competencies

Strategic thinker with a proactive, hunter mindset

Resilient and persistent through rejection

Sharp written communicator (cold email, LinkedIn DM)

Data-driven; iterates outreach based on metrics

Strong collaborator with marketing and sales teams

What We Offer

Best salaries in the industry

Work from anywhere permanently

Opportunities for growth and advancement

A fast-paced and collaborative environment

A warm, people-first company culture

Get paid in your currency of choice

Full benefits

This is a full-time, long-term remote position dedicated to one client company. Persona provides onboarding and ongoing employment support for this position.