Digital Marketing & Content Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing business seeking to strengthen its marketing function through consistent social media management, content creation, campaign execution, and performance tracking. The company is focused on improving marketing efficiency while expanding its activities across different marketing channels.

ROLE OVERVIEW

The Digital Marketing & Content Specialist will manage day-to-day marketing execution, with an immediate focus on social media management, content creation, and community engagement. Over time, this role will expand into email marketing, digital campaigns, analytics, creative coordination, and other growth initiatives.

The ideal candidate has hands-on marketing experience, strong content creation skills, and the ability to manage multiple priorities. This individual should be adaptable, organized, and comfortable executing across different marketing disciplines as business needs evolve.

LOCATION

Fully Remote (Work from Home) | 9:00 AM – 5:00 PM EST

KEY RESPONSIBILITIES

SOCIAL MEDIA & CONTENT MANAGEMENT

• Manage daily social media activities across relevant platforms.
• Create engaging content, including carousels, graphics, short-form content, and other social assets.
• Repurpose existing digital assets into new marketing content.
• Manage content planning, scheduling, and publishing.
• Engage with the community through comments, messages, and other interactions.
• Monitor social media trends and identify opportunities to improve content performance.

MARKETING CAMPAIGN EXECUTION

• Support marketing campaigns and initiatives across different channels.
• Assist with email marketing, content marketing, digital campaigns, and other marketing projects.
• Coordinate creative assets and ensure marketing materials are completed on time.
• Support campaign launches and day-to-day marketing operations.
• Take on additional marketing responsibilities as business priorities evolve.

AI & MARKETING TECHNOLOGY

• Use AI tools to support content creation and marketing execution.
• Stay current with emerging AI and marketing technologies.
• Test new tools and workflows to improve marketing efficiency.
• Identify opportunities to automate repetitive marketing tasks.
• Explore practical applications of AI across different marketing activities.

ANALYTICS & PERFORMANCE REPORTING

• Track and report on social media and marketing performance.
• Analyze results to identify successful initiatives and improvement opportunities.
• Support UTM tracking and campaign measurement.
• Test different content formats, messaging, and marketing approaches.
• Provide performance reports and recommendations based on results.

Qualifications

EXPERIENCE

• 3–5+ years of professional marketing experience in a hands-on execution role.
• Experience managing social media accounts and creating digital content.
• Experience creating carousels, graphics, and social-first content.
• Experience tracking marketing performance and preparing reports.
• Experience working across multiple marketing disciplines is preferred.
• Experience supporting email marketing, digital campaigns, or other marketing channels is a plus.

SKILLS

• Strong understanding of social media platforms, content creation, and digital marketing.
• Strong graphic design and content creation skills.
• Ability to create engaging carousels, graphics, and short-form social media content.
• Familiarity with Canva, CapCut, and social media scheduling platforms.
• Ability to organize content calendars, scheduling, and publishing.
• Comfortable using AI tools for content creation and marketing execution.
• Familiarity with UTM tracking and basic marketing analytics.
• Ability to interpret performance data and identify improvement opportunities.
• Strong organizational skills and ability to manage multiple priorities.
• Creative mindset with strong attention to content and design.
• Adaptability and willingness to learn new marketing channels and technologies.
• Proactive, hands-on approach to marketing execution and continuous improvement.

PORTFOLIO REQUIREMENTS

• We’re looking for visually engaging, brand-consistent content with clear messaging, strong design, and formats tailored to each channel. We recommend sharing social media graphics, carousels, and short-form content, highlighting your contributions. Email or campaign examples that demonstrate your broader marketing execution skills are also welcome.

WHAT SUCCESS LOOKS LIKE

• Social media is consistently managed with high-quality content and strong engagement.
• Content is planned, created, scheduled, and published reliably.
• Marketing activities become more organized and consistent.
• Additional marketing initiatives are successfully executed as responsibilities expand.
• AI and emerging technologies improve marketing efficiency.
• Marketing performance is tracked and reported clearly.
• The Marketing Manager becomes a reliable generalist capable of executing across multiple marketing disciplines.

OPPORTUNITY

The Digital Marketing & Content Specialist will have the opportunity to take ownership of hands-on marketing execution, initially focusing on social media and content creation before expanding into other marketing initiatives.

APPLICATION PROCESS

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

• Fill in the application form
• Record a video showcasing your skill sets