Principal, Marketing Analytics

Remote is building the infrastructure that makes global payroll and employment possible for everyone, everywhere. Our team is made up of people who want to own a piece of that work, not just contribute to it. That work happens across six continents, only Antarctica left to go, entirely remote. It also requires real fluency with AI in every role, not just familiarity with it.

Our standards are high, and the ownership is total. You'll have the trust and space to find your own way to the best answer, and the support to see it through, because that's how we build things that actually work at this scale. In return, your career grows faster, because at Remote, growth is tied to results. We're founded on the principle that where someone lives should never limit what they can achieve, and we operate exactly that way.

What this job can offer you

This is a transformative time to join Remote and make a personal difference in the global employment space as Principal, Marketing Analytics. As the highest-level individual contributor within our Marketing Analytics team, you won't just support our strategy—you will shape it.

We are looking for a visionary, highly autonomous expert to serve as the primary strategic partner to the Director, Marketing Analytics, the VP of Growth Marketing, and the broader executive leadership team. In this P5 role, you will own the long-term vision for our marketing data ecosystem, moving beyond project execution to architect frameworks that define our global marketing strategy. From pioneering next-generation predictive attribution models to unlocking the macroeconomic impact of brand equity, your governance will dictate Remote’s global investment strategy.

What you bring

Professional Experience

Distinguished track record in marketing analytics, business intelligence, or data science, with extensive experience specifically embedded in high-growth B2B SaaS or enterprise environments.

Architect-Level Attribution

Mastery in designing, scaling, and defending complex attribution frameworks (Multi-Touch, Media Mix Modeling, and Unified Measurement) across complex, non-linear enterprise buyer journeys.

Macro-Funnel Vision

Deep expertise in quantifying abstract, non-paid focus areas; a proven history of designing measurement frameworks for global brand health, organic ecosystems, Share of Voice (SoV), and long-tail market expansion.

Advanced Technical Mastery

Expert-level proficiency across the modern data stack. You are comfortable writing production-grade code, architecting data models in

dbt

, optimizing complex

Snowflake

environments, and leveraging AI/automation to scale analytical workflows.

Ecosystem Governance

Deep familiarity navigating and integrating enterprise CRMs and automation systems (Salesforce, HubSpot) with advanced BI ecosystems (Sigma, Tableau, Looker).

Executive Gravitas & Communication

Exceptional ability to command a room of C-suite executives, transforming dense, highly technical data structures into high-impact strategic narratives that drive organizational change.

Language

Professional fluency in written and spoken English.

Remote-First Mindset

While experience working remotely isn't required, a strong knack for asynchronous communication, high autonomy, and self-driven documentation is highly valued.

Key Responsibilities

Strategic Vision & Predictive Modeling

Next-Gen Attribution & MMM

Own and evolve the architectural vision for Remote’s attribution logic. Merge multi-touch attribution (MTA) with Media Mix Modeling (MMM) to build a unified view of both performance marketing and organic Top-of-the-Funnel (TOFU) streams.

Predictive LTV & Budget Optimization

Architect and maintain advanced Customer Lifetime Value (LTV) and predictive churn models. Direct how these high-quality predictive signals are fed back into ad platforms and algorithmic bidding engines to maximize efficiency.

Executive Planning & Capital Allocation

Partner directly with finance and marketing leadership to drive annual and quarterly planning. Own the macroeconomic forecasting models that dictate global budget allocation and ROI expectations.

Global Frameworks & Data Governance

Brand & Organic Quantification

Establish the global standard for measuring non-paid marketing initiatives. Build robust, defensible frameworks for Share of Voice, brand sentiment, and organic compounding to justify long-term brand investments.

Macro-Funnel Optimization

Analyze the end-to-end B2B funnel—from dark social and initial awareness to closed-won enterprise revenue—identifying systemic friction points and multi-million dollar white-space opportunities.

Data Strategy & Guardianship

Act as the ultimate authority on marketing data integrity. Partner with Data Engineering and RevOps to design the upstream data infrastructure, ensuring information flowing through HubSpot, Salesforce, and Snowflake remains an unassailable "single source of truth."

Leadership & Innovation

Organizational Multiplier & Mentorship

While this role has no initial direct reports, you will serve as the technical and strategic lead for the analytics org. You will mentor senior analysts, elevate the team's technical bar, and foster a culture of analytical excellence.

AI & Automation Pioneering

Standardize the deployment of AI, machine learning, and advanced automation within the marketing analytics stack to accelerate insight generation and eliminate manual reporting overhead.

Practicals

You'll report to

Director, Marketing Analytics

Team

Marketing

Team size

Individual Contributor role with massive cross-functional influence (No direct reports)

Location

: For this position, we welcome everyone to apply, but we will prioritize applications from locations that align with our current regional team diversification strategies.

Start date

As soon as possible

Application process

Roughly 3.5 hours across 3 weeks

Interview with recruiter

Interview with Director, Marketing Analytics

Interview with 2 marketing analytics team members

Interview with VP, Growth Marketing

Bar Raiser interview

Prior employment verification check

Benefits

Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters:

flexible paid time off

flexible working hours (we are

async

)

16 weeks paid parental leave

budget towards

co-working spaces, learning and wellness

(including gym memberships)

mental health support services

stock options

home office budget & IT equipment

How you’ll plan your day (and life)

We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async.

You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

If that sounds like something you want, apply now!

How to apply

Please fill out the form below and upload your CV with a PDF format.

We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote.

If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter.

We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.

At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check see here.

Please note we accept applications on an ongoing basis.

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay locally competitive rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hire globally.

Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The interviewer will share further details with the candidate on the more restricted pay range for the role in line with their specific location. The individual pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, internal parity, and market demands. The base salary range may be subject to change.

The annual salary range for this full-time position is $98,650 to $184,950.